Data Market Services

Data Market Services logo

Free support and services to boost European data-centric SMEs and startups

Big Data Digital Innovation Platforms

Project Vision

There has been a slow uptake of big data solutions across Europe when compared with the USA and there remains a considerable skills gap in the EU, with 400,000 data-driven jobs unfilled. Equally, as a result of increasingly complex standardisation, regulation and legislation, support for SMEs and start-ups aiming to develop interoperable big data solutions based on open systems is even more necessary.

Hence, Data Market Services was born to overcome the barriers of data-based SMEs and start-ups in Europe in data skills, entrepreneurial opportunities, legal issues and standardisation, thanks to the provision of free support services.

Project Objectives

  • To identify and engage with SMEs and start-ups in the big data ecosystem

  • To provide 12 free support services (and training) to assist with overcoming business barriers

  • To measure and evaluate the outcomes of service use

  • To communicate best practice to the wider big data community

IT Innovation's Role


  • To provide an intelligent cybersecurity risk assessment tool, the System Security Modeller (SSM), to enable mutual trust between companies sharing their business data through rigorous risk assessment and mitigation.


  • To provide webinars and online courses to train individuals and businesses in using the SSM tool: see

  • To develop and provide access to training courses available on the Southampton Data Science Academy platform and the European Data Science Academy platform


  • To lead the development and implementation of a framework for the monitoring and analysis of services provided to start-ups and SMEs


  • To lead the production of two EU White Papers on the needs of start-ups and SMEs in the data economy

Project Fact Sheet

Funding body: European Commission Horizon 2020
Length of project: 36 months

European Commission Logo Data Market Services has received EC research funding.

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